How Many Pages Does Your Website Actually Need?
Most small businesses overbuild. Here is how to work out the page count that earns its keep before you pay for a single extra page.
Page count is the single biggest driver of what a website costs, so it is worth getting right before anyone opens a design tool. A page earns its place when it answers a question a customer would otherwise phone you to ask, or when it gives search engines a clear subject to rank.
For a small local business, one page can bring together what you do, your services and a contact form. That is the Simple Business Website: a focused single-page presence.
The Upgrade Website includes up to three pages, giving your home, services and contact information their own space. Separate pages help customers find what matters to them.
Upgrade+ includes up to six pages and a blog, making room for distinct services and regularly published content. A landscaper offering design, maintenance and hardscaping can give each service its own page. Evolve remains the nine-page online-store package.
A practical test: write down every page you think you want, then delete any page you cannot imagine sending a real customer a link to. What survives is your page count.