Journal

Notes on Building Websites

The same advice we give clients before a build starts: what to plan, what to skip, and where the money actually goes.

How Many Pages Does Your Website Actually Need?

Most small businesses overbuild. Here is how to work out the page count that earns its keep before you pay for a single extra page.

Speed is mostly images, fonts and third-party scripts. Fix those three and you will beat most of your competitors.

No tricks, no keyword stuffing. Just the handful of things that reliably help local businesses get found.

A website is not a painting. Here is what quietly breaks in the months after launch, and what a support plan covers.

Product photos, shipping rules and returns policy decide how long an Evolve build takes. Get them ready first.

Two quotes for the same site can differ by thousands. The difference is usually in what is not written down.

Pick a package, add the pages and extras you need, and see the total instantly.