Why We Date Every Bag

Coffee does not spoil, it fades. A best-before date twelve months out tells you nothing useful about how the cup will taste.

We stamp the roast date instead. Filter coffee is at its best between five and twenty-one days off roast. Espresso usually wants a little longer to settle.

If a bag on our shelf passes thirty days we pull it and brew it in the shop rather than sell it. It is still good coffee — it is just no longer the coffee we described.